We help organizations across all sectors understand and navigate their business challenges, particularly in advertising, marketing, and regulatory compliance. Our team supports marketers and legal counsel in creating successful marketing campaigns while ensuring compliance with relevant laws and regulations.
Our services cover several key areas:
In advertising, we review advertisements across various media, advise on legal issues related to advertising claims, assist with regulatory clearances and complaint responses, and provide guidance on comparative advertising and environmental claims.
For marketing, we advise on consumer promotions and protection laws, guide clients on social media and influencer marketing, and offer insights on metaverse advertising and brand development.
In the regulatory sphere, we help with compliance for regulated products such as food, drugs, and cosmetics. We assist with Health Canada regulations and enforcement actions and advise on patent-related matters for medicines.
Regarding contests, we draft and review contest rules and materials, and ensure compliance, including for contests accessible to Quebec residents.
For packaging and labeling, we review for regulatory compliance, including bilingual requirements. We advise on ingredient lists, nutrition information, and product claims, and guide on special labeling for organic or non-GMO products.
We aim to keep our clients informed about regulatory changes affecting their marketing and advertising efforts in Canada. Our team is ready to provide timely advice on product launches, contest rules, labeling, advertising claims, and more.